Funny how markets work

Customers do get what they want.

The pornographic movie industry has long had only a casual interest in plot and dialogue. But moviemakers are focusing even less on narrative arcs these days. Instead, they are filming more short scenes that can be easily uploaded to Web sites and sold in several-minute chunks.

Here’s a story line: Supply and Demand meet, they exchange, both sides are happy.

The industry’s interest in scripted scenes has waxed and waned in recent decades because of changes in technology. In the early 1970s, movies with loose story lines, like “Deep Throat” and “Behind the Green Door,” won a mainstream audience, and others tried to copy their success, selling plot-centric movies to couples watching at home with the VCR technology introduced in 1975.

The falling cost of hand-held video cameras gave birth to a generation of pornographers with little interest in drama beyond a clichéd plot involving a pizza delivery boy, said Paul Fishbein, president of the AVN Media Network, an industry trade publication.

I believe that’s called creative destruction.

But interest in DVDs has fallen sharply, Mr. Fishbein said, because the Internet has made it easy to watch snippets of video.

Mr. Fishbein estimated that pornographic DVD sales and rentals in the United States generated $3.62 billion in 2006 but had fallen as much as 50 percent since then. He says the slump has made some companies reluctant to share sales figures, so his estimates are getting rougher.

Looks like this is an industry in need of “stimulus” funds.  Too bad Clinton isn’t president!

Here’s a perfect example of how markets work.  Everywhere, all the time.

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